Getting Started with Content
When you have content that you want to put online, you first need to figure out where it belongs. Your groups determine what content you can enter and edit in the Extension website.
Options on Where to Put the Content
All content that is going to be included in Extension’s digital strategy going forward must be entered in the Extension website. This includes most, but not all, of Extension’s existing web content.
However, the Extension website is not a good place for:
- Extension faculty and staff resources
- Historical documents or reference materials. Use Box or archive as appropriate.
- Content that needs work. Content should conform to the website’s guiding principles, described in the introduction to this guide. Before adding content to the new site, review and/or revise to ensure accuracy. Revise or redesign to ensure it is on brand.
- Volunteer resources. A separate website solution is being discussed. For now, a combination of the Extension website and Box is a likely solution. When your team is ready to add volunteer content, please let us know. Together, we can decide on the best short-term solution.
There are several options for content that doesn't go on the Extension website. See Getting Help if you need help choosing the best method for your content.
|Solution||Good For||Not Good For||Notes|
|Employee Intranet||Content for Extension employees||Content for a small audience (for example, workgroups, committees); files that need to be password protected|
|Extension ConnEXTions||News or timely information for Extension employees||Urgent communications; resources that will be used long-term|
|Box||Documents for smaller groups; documents that need to be password protected||Members of the public don’t need an ONID to access files in Box. You can specify any password you like for them to use or none at all.|
|Webforms (Qualtrics, Google Forms)||Forms and surveys that collect non-sensitive data||Collecting sensitive data; large event management or online class enrollment||Consider partnering with PACE for larger registration needs.|
|OSU WordPress Blog||Content that isn’t for a broad number of external visitors||Anything that should be included in the digital strategy going forward; content for a general external audience|
|Scholars Archive||Historical documents and research||Extension Communications is responsible for archiving Extension catalog publications.|
|Library Archive||Websites that are historical (no longer maintained)|
Your groups assigned in the website determine what content you are allowed to edit. When someone in your a group creates a piece of content, you and anyone in that group can edit it.
When you are a member of a group, the type of group determines what type of content you can add. There are four types of groups on the site.
- Content Team
- Program Team
- County Office Team
- Topic Committee (representatives from different content teams)
A person may be a member of several groups with different group types, so it is important to understand what content belongs in what group.
Types of groups and how they overlap.
Content teams are responsible for entering educational content, including region specific content. They can also add events and newsletters if not already added by another team.
Content entered by Content Teams primarily displays on topic pages on the Extension website (e.g. the Dairy topic page). A single content team may enter content for multiple topics. Likewise, a single topic page may show content entered by multiple groups.
Extension catalog publications are already added to the Extension website by Extension Communications so you don’t have to do this.
Program groups are responsible for entering materials that visitors need to join or participate in their program (e.g. Master Woodland Managers).
On the Extension website, they can also feature educational content entered by a Content Team that is especially relevant to members of their program or point people to the relevant topic pages.
Program groups do not represent the seven Extension program areas, institutes, centers, nor industry/discipline programs. They are ways for the public to get involved in programming like Master Beekeeper or Walk with Ease.
For most programs, a single statewide group enters content (e.g. Better Bones and Balance). However, programs that differ significantly by county may have a separate group for each of their local programs (e.g. Benton County 4-H). This also requires having enough county-based staff to support content maintenance.
Program teams will enter most of their content as “program resources”. Each of these represents an individual form, file, or link. They can organize these on “subpages” on the Extension website. Program groups can also enter events, newsletters, and announcements that are of interest to members of their program.
County Office Groups
County office groups are responsible for entering content about their office’s physical location and services provided, highlighting the activities going on at the office, and directing visitors to relevant educational and program content. This also includes the combined stations.
County office groups can create events, announcements and newsletters. They can also set up local focus areas on the Extension website. These serve as a link between the county and a topic or program that is of particular interest to visitors from that county. For example, a county on the coast could describe their work with coastal issues and link to educational content about marine wildlife. Combined stations may also link to the corresponding Agricultural Experiment Station research pages on the College of Agricultural Sciences website.
Topic Committees are responsible for deciding what content to feature on the topic page they are in charge of (e.g. Beef Cattle). This may involve:
- identifying the various audiences the topic is aimed at and their questions
- highlighting high quality, important, or seasonally relevant content for that topic
- setting up keyword standards for content in that topic
- establishing a content schedule for the topic page content
They may also write some text for topic pages that describes Extension’s work in a particular area. As a committee, they do not enter pieces of content themselves.
Most members of topic committees will also be members of a content team. However, it is not necessary to be on a content team (or any other group) to be on a topic committee.
Case Study: Groups for a Master Gardener Coordinator
Say that in county X, there is a single person that acts as a Master Gardener volunteer coordinator. This employee develops educational materials as well as forms and other materials for volunteers.
This person would be a member of (at least) two groups.
- The “Home Horticulture” content team: They would use this group to enter their educational gardening content, since gardening information is relevant to people outside the program too, not just participants.
- The “Master Gardener – X County” program team: They would use this group to enter the program materials for Master Gardeners in their county. They could also display educational content that their volunteers would find useful.
Roles and Responsibilities
It is helpful to know not only your website groups, but the roles of all people involved in OSU Extension's digital strategy. This can show you where to get support. Current responsibilities have focused on the Extension website, although it is just one piece of the long-term plans.
Everyone in Extension
- Engage with and contribute to at least one content team, program group, or office group.
- Ensure your profile on the website is up to date, including a headshot photo and expertise.
- Provide requested information to begin development of the customer relationship management system.
Program Area Leaders and Regional Directors
- Establish process and calendar for creation/management of content.
- Help the Navigator team establish metrics necessary to maintain progress and align with current OSU Strategic Plan.
- Work with the content strategist to establish governance plans.
- Ensure supervised faculty are engaged and actively participating in at least one website group.
- Begin planning for use of a customer relationship management system to meet specific program goals.
Team Leader or Group Coordinator
- Establish team or group role assignments.
- Review website changes, content updates, and new features as they are rolled out and communicate to team or group members.
- Establish a content plan with the support of the content strategist.
- Coordinate who will do entry in the team or group and establish a process.
- Ensure faculty and staff on related Extension website pages are up to date.
Team or Group Members
- Contribute to your team's content plan or group's assignments.
- Add relevant content to the website; fill in gaps.
- Increase findability of content by entering, monitoring, and revising tags.
- Improve readability and review accuracy of existing content.
Learn more about these Primary Roles and Responsibilities
The executive leadership and communication and technology units also have a role to play. Their responsibilities look at project management, resource alignment, communication and training, systems development and integration, and other strategic planning roles.
As mentioned in the introduction to this guide, it is important that content have structure for Extension’s digital strategy to work. A content type is how we structure a piece of content. Examples on the Extension website are articles, events, newsletters, and videos. Each content type has different fields to fill out when entering it.
The content types that you are able to use depend on the group type you are using.
|MG & 4-H County
County and program news items or announcements
Text and image-based educational content
Manually selected groups of educational content
General-interest educational material uploaded as a document
Content based around collections of images (e.g. plant profiles)
Workshops, classes, event information for external audience
|Local Focus Area
Description of work done in a county in a particular topic or program
Print, electronic, web-based newsletters
Link to educational material located on another website
Audio that is part of a series or podcast
Materials needed to join or participate in a program. May be an uploaded document or a link to an external site
An activity done by Extension with outputs or impacts of interest to the public. May include tools, background research, progress updates, etc.
|Project Supporting Material
Content providing context or additional information about a project
|Social Media Link
Link to a social media account for county or program.
Information about program involvement. May also group or link to educational content relevant to a specific audience
An informational video
Shared Content Types
These content types can be added by a number of group types.
- Announcement: a time-sensitive piece of information
- Event: an event that people can attend
- Newsletter Issue: a newsletter. This can also include content that comes out sequentially and that we would like to keep a record of, such as pest alerts or research updates.
- Social Media Link: a link to a social media account for an Extension program or county office.
Content Team Content Types
- Article: text-based educational content
- Collection: a group of other pieces of content of any content type
- Educational Document: a file (such as a PDF or Excel spreadsheet) containing educational content that cannot be entered as an article, including calculators, diagrams, or other content that depends on images or formatting
- Educational Gallery: content based around collections of images (e.g. plant profiles)
- Podcast Episode: audio that is part of a podcast or other series
- Project: information about a partnership, project, or activity done by Extension
- Online Resource: a link to an external website containing educational content
- Video: an educational video
Program Team Content Types
- Program: Represents an externally facing Extension program that members of the public can participate in. (See the Adding and Editing Content - Program section for more information about what a “program” is.)
- Program Resource: A file or link to a resource needed for visitors to join or participate in a program.
- Subpage: A page to organize program resources and supply supplementary text, images, and videos.
County Office Team Content Types
- County office: Represents an Extension presence in a county.
- Local focus area: Information about work or activities done in a county that relate to a program or topic.
Review of Terms
- Group: membership gives access to edit the group’s content.
- Content type: a template for content with a defined structure that consists of several fields. For example, article, video, program resource, and newsletter.
- Your group(s) determine(s) which content you are allowed to edit.
- Content is added to the website as one of several available content types depending on what it is. Content types include articles, videos, and educational documents.
- The type of group determines which content types its members are able to add.