Leadership Teams
Return to Roles and Responsibilities
Extension & Engagement Executive Team
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Strategic alignment role of digital content and engagement strategy
- Establish criteria that will guide decisions about the use of technology to support the overall content and engagement strategy of the organization
- Review and guide the digital content and engagement strategy plan to ensure alignment with organizational goals and resource allocations
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Provide oversight for the implementation of the content management system and customer relationship management system
- Support the Digital Content and Engagement (Navigator) Strategy Team and have decision authority for approving strategy recommendations and resource allocations
OSU Extension Service Collaborative Members
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Messenger role for the digital content and engagement strategy
- Communicate about the project and its long-range goals within their networks
- Encourage faculty and staff to collaborate within and between teams and groups
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Reinforce and frame conversations
- Have a responsibility to understand the project goals, scope, and timeline
- Repeat or revise communication based on feedback and other timely needs
Digital Content and Engagement (Navigator) Strategy Team
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Strategic leader role for digital content and engagement
- Lead collaborative development of a customer-focused content strategy
- Develop centralized management systems for content and customer relationships
- Facilitate the development and assessment of digital engagement strategies
- Provide leadership to support strategic and effective use of technology and data within Extension's overall mission
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Manage the adoption of digital content and engagement strategy for Extension
- Create and manage a digital framework, including design, maintenance, and integration between systems (content management system, customer relationship management, etc.)
- Facilitate content strategy (governance, workflow, structure, substance)
- Provide analytics, usability testing, and user research
- Conduct needs assessments and development of solutions for customer engagement
- Monitor digital asset management
- Collaborate with content team leaders, program group coordinators, and county office group coordinators to implement the content and digital engagement strategy
- Provide communications, documentation guides, and training for new systems